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WordPress meets Markethive

WordPress meets Markethive

At one point the decision or revelation became the foundation of the Markethive blogging system. Markethive would make WordPress better.

Let me explain. At one time we considered creating a blog software solution, (Blog Press) with templates that would compete with WordPress. I know, stupid. But at the time, there were many who thought it was a good idea.

The argument went like this, “Joomla, Drupal, Blogger, Typepad, etc.” offer others options so we should too. OK, I said, but then the list of competitors grew from WordPress to a much larger list, and not only did it make us another “ME TOO” company instead of an innovative cutting edge customer centric juggernaut.

I made the decision to “not” jump in as yet another standalone (CMS) blog platform like Word Press, but rather to create a powerful system to make Word Press and other CMS far more manageable, with the goal to make them better. Particularly functioning on making the world heavy weight Word Press even better by enhancing the WP platform with a supporting blog platform so multiple content could be constructed with partner contributors, so we could build a Broadcasting system utilizing literaly millions of members social networks, so we could build massive WordPress sites by many members in collaboration producing powerful SEO campaigns.

The whole idea has manifested as one of the most powerful blog collaboration Inbound Marketing systems ever devised, and that is Markethive.

Our roll being to fuse a powerful vertical targeted social network of Entrepreneurs, thereby making the Word Press and other CMS system powerful by the very spirit of the Rise of the Entrepreneur!

The following lists have become our goal to support the top contenders with plugins, widgets and collaborative power and function.

But the video tells it all.

Choosing blogging software can be a scary process, especially if you are new to blogging. There are many different types of engines and content management systems (CMS) that could be used. Picking the software that you’ll need is not an easy task, given the wide variety and types on the Web today.

There are many different aspects to consider when choosing which blogging software to pick. For instance:

Programming language.

Many blog platforms run on either PHP or Rails, but you can find just about any flavor of programming language you are looking for.

What features you’ll need.

The type of software you might choose is very dependent on the type of blog you are going to run. Some blog software is geared more towards new users, while others are more developer and designer-friendly. It’s a matter of finding software based on the features you need.

The size of the software’s community.

If the software community is larger for one blogging system and much smaller and less active than another, the more active community is usually a better choice for software. More active users within the development community means more improvements on the code base, in a faster time frame.

The age of the software.

The age of the software shows the maturity of the blogging platform. Young projects are more unstable, and are more likely to have bugs.

If you are planning on extending the blog.

If you are thinking about adding things like forums, a store, or some other feature to your blog, some blogging software will be more suited to fill that need than others.

The blog software that you choose can have a big impact on your blogging. It’s important to choose the right software in the very beginning, so you can avoid the hassle of migrating to different engine later on. Here are the pros and cons of the 10 most popular blogging systems.

Here is the list of the top 10 blogging CMS solutions:

1.Wordpress
Alexa Rank (276)-45

WordPress is the most famous and widely-used blogging platform. It features a very intuitive web-based installer so anyone from skill level novice to expert can quickly install the software without any hiccups.

The WordPress community is a major asset to the blogging software. It has one of the largest and most passionate communities of developers and users, so one could find just about any theme or plugin imaginable. The possibilities for extending the software are endless, and many web sites and services have used the WordPress code base to build entirely different applications. WordPress also features integration with Akismet, one of the most effective spam protection systems for blogging software.

WordPress makes it easy for new bloggers to not only install the software, but also to download and install automatic upgrades to plugins with only one click. The learning curve for WordPress is fairly minimal, and if a new user runs in to problems, they can always check the extensive documentation. WordPress is perfect for the new blogger who wants to get his feet wet installing their first blog software, or the advanced developer who’s looking to extend the stable code into something entirely different.

If you are wanting to start a multiple-blog site, you can also check out WordPress MU. WordPress MU is the same code base as the mature WordPress single blog code base, with some added functionality.

2. Drupal
Alexa Rank  (2,497)-17

Drupal isn’t your typical blogging software. While it has an incredible community behind the code and many blogs use it for blogging software, it’s not just blogging software. Drupal is community software.

Drupal really shines as blog software for a blogging community. Performancing is a great example of using Drupal as a community of blogs. Whether you are wanting to power one blog to a 100, Drupal is an excellent choice.

Another strong point about Drupal is the versatility of the software. It comes packaged with a robust user system, but also a lot of community-friendly features like forums, books (for creating documents in a “book” structure) and a tracker which allows you to follow updates and content that other users have published recently.

Drupal also comes with a large community of developers and modules. With these modules, one could build any type of site or add nearly any sort of functionality to their Drupal installation. Many top-notch sites use Drupal to publish their multiple blogs and user communities. Performancing, Spread Firefox, The Onion, and Ubuntu and others.

Drupal is the perfect blogging software for anyone wanting to add a community to their blog with forums and extensions.

3. Joomla
Alexa Rank (2,689)-570

Joomla is a CMS that is similar to the community-friendly Drupal, and gaining traction every day. While Drupal is geared more towards developing community-flavored sites and blogs, Joomla seems to be geared more towards ecommerce (you can read more about the comparison between Joomla and Drupal here).

Regardless of their differences, Joomla is very much like Drupal in the fact that it’s easy to get anything from a simple site to a community blog in minutes. Joomla has a vibrant development community which has created many extensions.

Joomla is perfect for anyone wanting to build a blogging community site, or add ecommerce functionality to a blog.

4. ExpressionEngine
Alexa Rank (12,422)-2,466

ExpressionEngine is a very robust blogging platform, but isn’t free. The best feature about ExpressionEngine is the feature to publish multiple websites, either using different subdomains on a single domain, or across multiple domains.

You could use one code base to power multiple sites across multiple domains. The software features an extremely clean and simple backend that shouldn’t confuse the blogger. Designers and developers love ExpressionEngine for the fact that it’s quite easy to hand over a site and have the client update his own blog. It’s a solid all-in-one package.

ExpressionEngine is really geared for people who are trying to start a multi-blog site, but anyone can use the software quite easily thanks to its thoughtful and elegant design. A single license costs $99.95, but if you’re running a personal blog you can download the core version of EE.

5. Liferay
Alexa Rank (26,959)+3,284

Liferay Portal is a free and open source enterprise portal written in Java and distributed under the GNU Lesser General Public License. It allows users to set up features common to websites. It is fundamentally constructed of functional units called portlets. Liferay is sometimes described as a content management framework or a web application framework. It comes with certain portlets preinstalled. These comprise the core functionality of the portal system.

The reasons to use Liferay Portal for your website are simple: it provides a robust platform to serve your site to all clients, be they desktop, mobile, or anything in between; it provides all the standard applications you need to run on your site; and it provides an easy to use development framework for new applications or customization. In addition to this, Liferay Portal is developed using an open source methodology, by people from around the world. The code base is solid, and has been proved to be reliable and stable in mission critical deployments in diverse industries.

6. DotNetNuke
Alexa Rank  (32,058)-238

DotNetNuke is an open source platform for building web sites based on Microsoft .NET technology. It is written in VB.NET and distributed under both a Community Edition BSD-style license and a commercial proprietary license. The Community Edition is a popular web content management (WCM) system and application development framework for ASP.NET, with over 6 million downloads and 600,000 production web sites as of October 2010. More than 8,000 DotNetNuke apps are available for purchase on Snowcovered.com. DotNetNuke.com has over 800,000 registered members as of October 2010.

Major Features:

Distinguishes between community (common features) and enterprise (full set of features) editions.
Various modules, and data providers.
Provides language packs for about 60 languages.
Customizable through skins and templates.

7. MODX
Alexa Rank (32,333)+1482

Modx is not just an open source CMS but also a web application framework. Raymond Irving and Ryan Thrash began the MODx CMS project in 2004 as a fork of Etomite. In 2008 MODx users created a new logo and branding for the project. Now MODx allows for full segregation of content (plain HTML), appearance and behavior (standards compliant CSS and JavaScript) and logic (PHP, snippets).

Major Features:

As with Joomla, modx officially supports only MySQL database.
Not just CMS but a PHP framework for Web.
Freedom to choose jQuery, Mootools, ExtJS, Prototype or any other JavaScript library.
Supports PHP 4.3.11 and above.
Complete control of all metadata and URL structure for SEO (Search Engine Optimization).
Unlimited hierarchical page depth.
Can create custom fields and widgets for templates.
Role-based permissions for the Manager.
Ability to customize the Manager on a per-deployment basis.
Ecommerce integration via Foxy Cart.
Extensions: 622, also known as add-ons.

8. concrete5
Alexa Rank (33,631)-292

Concrete5 is an open source CMS started in 2003 as a rapid-design approach to building the now-defunct LewisAndClark200.org, the official site for the Ad Council’s National Council for the Lewis & Clark Bicentennial. Concrete5 is developed in PHP and is distributed under MIT software license.

Concrete5 features in-context editing (the ability to edit website content directly on the page, rather than in an administrative interface or using web editor software). Editable areas are defined in concrete5 templates which allow editors to insert ‘blocks’ of content. These can contain simple content (text and images) or have more complex functionality, for example image slideshows, comments systems, lists of files, maps etc. Further addons can be installed from the concrete5 Marketplace to extend the range of blocks available for insertion. Websites running concrete5 can be connected to the concrete5 website, allowing automatic upgrading of the core software and of any addons downloaded or purchased from the Marketplace.

9. Typo3
Alexa Rank (36,110)-8,334

TYPO3 is a free and open source CMS released under the GNU General Public License oriented to small to mid size enterprise-class users. TemplaVoila is an alternative template engine extension for TYPO3. A graphical mapping tool for creating templates is included, an alternative page module, the ability to create flexible content elements and an API for developers. New content element types can be created without programming. TemplaVoila facilitates more flexibility for maintaining web pages than TYPO3’s standard templating, while making it possible to enforce a strict corporate design and allowing editors to work with content more intuitively.

Delivered with a base set of interfaces, functions and modules, TYPO3’s functionality spectrum is implemented by extensions. More than 5000 extensions are currently available for TYPO3 for download under the GNU General Public License from a repository called the TYPO3 Extension Repository, or TER.

TYPO3 can run on most HTTP servers such as Apache or IIS on top of Linux, Microsoft Windows or Mac OS X. It uses PHP 5.3 or newer and any relational database supported by the TYPO3 DBAL including MySQL, Oracle, PostgreSQL, and others. Some 3rd-party extensions – not using the database API – support MySQL as the only database engine. The system can be run on any web server with a modern CPU and at least 256 MB RAM. The backend can be displayed in any modern browser with JavaScript. There is no browser restriction for displaying user-oriented content generated by TYPO3.

10. Alfresco
Alexa Rank (36,854)+2,483

Alfresco is an open source enterprise content management system for Microsoft Windows and Unix-like operating systems. Alfresco includes a content repository, an out-of-the-box web portal framework for managing and using standard portal content, a CIFS interface that provides file system compatibility on Microsoft Windows and Unix-like operating systems, a web content management system capable of virtualizing web apps and static sites via Apache Tomcat, Lucene indexing, and jBPM workflow. The Alfresco system is developed using Java technology. John Newton (co-founder of Documentum) and John Powell (a former COO of Business Objects) founded Alfresco Software, Inc. in 2005.

11. b2evolution
Alexa  Rank (80,628)-14,427

b2evolution is another blogging platform that allows for a single installation of a blog, or a whole network of blogs, right out of the box. b2 probably has the weakest developer community behind it, with only a 200+ plugins (compared to Joomla’s 3,400+).

The software features a very easy-to-understand backend, ideal for beginners. b2 also has has a built in stats feature, which is something most blogging platforms don’t have out of the box. The software also features a post editor with a very minimal WYSIWYG editor, which is perfect for a beginning blogger.

While the b2 developer community may not be very large, it has a very promising code base and many people still use b2evolution to power their blogs and blogger communities.

The Irrelevant Others

Plone.org
Alexa Rank (102,395)+10,174

cmsmadesimple.org
Alexa Rank (104,671)-32,048

umbraco.com
Alexa Rank  (116,439)-16,212

ez.no
Alexa Rank (154,173)-43,687

movabletype.org
Alexa Rank (174,802)-9,166

textpattern.com
Alexa Rank (187,704)-45,048

Being Irrelevant,

mephistoblog.com
Alexa Rank (8,419,219)-2,169,053

There is no other blogging platform, that integrates support for all Blog CMS systems, engages  social networks so reaches heasd into the stratosphere, nor institute a learning environment so building competent content teams is easily achievedf.

Markethive, It is that easy It is that powerful

Written by  Thomas Prendergast, CMO Markethive, Inc.

Judy Curtis,

Contributor

 

 

 

Content is King

Content is King

Writing is a dream job, but it is not for everyone.  While there are some writers hired to write product descriptions for catalogs, there are others that turn out to be J.K. Rowling. Unfortunately, most writers have a better chance of writing product descriptions than they do of becoming best-selling authors.

There is more quantity on the internet than anyone could read in a millennium, but there will always be a place for good quality, timeless content.   Writing is one of those things just like meditation or exercise, and it’s easy to stop after you’ve seen the benefits of it.  Just like you begin to take your health for granted; you forget that the reason that you have good health is because of the practices you had!  With writing, it’s the same.  

Plain writing is best.  Short paragraphs, short sentences, and easy words are the most readable. So don't try to win any writing awards. Digital content is not what you learned to write in English class. Shorter and simpler are your mantras for better readability.

Ideally, great content will win over time. The reality is that if you create great content – and it gets no attention, then it won’t gain much in the way of ranking.  "Ideation" is a marketing industry buzzword that describes the creative process of finding a subject, title, and angle to write about; and ideation begins with analytics.

I consider my blog to be MY place and voice. Even if nobody reads this material, it helps you to internalize the message so that it stays relevant for your own life. It’s almost like accountable journaling in a way. You are accountable to anyone who does read it while you are journaling your thoughts and feelings.

Copywriting agencies combine copywriting services with a range of editorial and associated services, that may include brand positioning, message consulting, social media, SEO consulting, developmental and copy editing, proofreading, fact checking, layout, content syndication and design. Outsourcing such services allow businesses to focus on core competencies and to benefit from the specialized knowledge of professional copywriters and editors.

The content writer is a hard job to define simply because we have to be so many different things to so many different people, but we all do share a few things in common. Let’s take a look at some of the essential elements that make up a content writer, and examine how those elements would improve the way you interact with your web audience.

A technical blueprint is a step-by-step, visually enhanced article demonstrating exactly how to complete a task. Often the pictures tell the story more than the words do. Designers and programmers use this style of a blog post to show how they code a website, design an image using Photoshop, code software, or simpler activities like attaching a file to an email.  Consider a technical writing certificate.

Technical writing is a type of content writing that focuses on communicating technical material through manuals, reports, and online documents. This could be a how-to guide, a safety manual for a worksite, or a document on a process or procedure. There is a growing demand for technical writers who can explain complex procedures to the average reader. Most technical writing programs are accelerated and take one to two years to complete. These programs will focus on improving your organizational skills, your project management skills, your ability to create user guides and documents, and your ability to write content for online formats. Check your local college or university for a technical writing certificate program. Look at the faculty of the program to confirm you are being taught by professionals in the field or working content writers who are familiar with the demands of the writing industry. Certificate programs can be beneficial for writers who are new to content writing or technical writing.

Updated SEO knowledge is also critical. Search engine algorithms change constantly, and writers have to keep up. One thing remains constant: High quality is always in demand. If you can write in-depth content from a unique perspective, you'll be in demand.

We are designers. When a content writer puts together a piece for a website, e-zine, blog, or newsletter, he or she doesn’t just have to make sure that the piece is well written, it also has to be nicely formatted and properly displayed on the screen. With the clever and artistic placement of headings and subheadings, the content writer ensures that your copy doesn’t look like an insurmountable wall of text. A good content writer can take your complicated idea and turn it into an easily digestible and accessible piece of copy that pleases your readers, and keeps more eyes on you.

That there is the key!  What you’re targeting, and how you’re targeting. The more you can do, the better you can do it – the better the end result.  Promoting garbage works … but takes a lot of promotion. Promoting quality works … and takes less effort than promoting garbage … but takes a lot of effort to create.  Setup the on-site/technical, create the content, tweak for optimization, promote … and promote again revisit content tweaking … and keep that process going for each new piece. Most people don’t realize that some on-page values increase over time, nor that Google will rank new content based on older contents performance. So over time, you should naturally improve. Add in increasing your reputation and relationships, naturally increasing your exposure/promotion reach/rate … and again, you should naturally rank better over time.

Look for tips on writing and topics that are useful.  Then write and pretend no one will ever read it, and keep on writing.

Judy Curtis,

Contributor

 

 

When Opportunity Knocks!

As Gloria Estefan once stated:    The sad truth is that opportunity doesn’t knock twice. You can put things off until tomorrow but tomorrow may never come. Where will you be a few years down the line. Will it be everything you dreamed of? We seal our fate with the choices we take, but don’t give a second thought to the chances we take.

There is profound advice in the above quote.   Hand write it on a sticky and put it where you will see it often. Or better yet, keep it with you in your smartphone. Study it often. Opportunity abounds.   Always has… always will.  Especially in tough times. But it NEVER knocks twice. In fact, opportunity doesn’t knock at all.   It never makes a sound. Opportunity is something you SEE… something you FEEL… something you SENSE.  

Rather than what we’ve been trained to expect, opportunities behave quite differently. You must have powerful lenses with which to see and sense them.  It is impossible to see opportunities surrounding you unless you have sufficient vision. It is impossible to seize these opportunities unless you have sufficient power. The bottom line is that seeing and seizing opportunities requires real power.   Personal power is a choice.

VISION, OPPORTUNITY and SUCCESS are linked, and for most people, just outside their line of sight. So, get more powerful glasses!

Consider the following:

  • Do you have the physical energy to chase down and capture opportunities given to you? 
  • Do you have the sense of purpose to actually see opportunities you are presented with?
  • Do you have the team-building synergy to get other people to help you with those opportunities?
  • Do you have the organizational skills necessary to systematically pursue those opportunities… or is your lack of organization holding you back from even getting started?
  • Do you have the action-oriented mindset necessary to move those opportunities beyond theory and into your life?

Are any of the above five areas of performance standing between you and the opportunity?     If so, what will you do to improve it?

Let me close with another quote that resonates with me. 

“If a window of opportunity appears, don’t pull down the shade!” — Tom Peters

Contributor

 

Effective Article Marketing with These 8 Time Tested Tips!

 

Effective Article Marketing with These 8 Time Tested Tips!

 

Will you be ready if opportunity knocks on your doorstep?  Most people would answer this with an emphatic yes, when in fact they are not ready!  In case you have the opportunity to build a web business, ensure that you're always prepared.  Look at tips on article marketing provided here and learn how to completely ready yourself  for the road ahead.

  1. Write your article as if you are sharing information with a good friend that you care about. Visualize them listening to you in addition to asking you questions. Think through the kinds of things they want to learn and put those answers in your article. Explain your ideas comprehensively as if your friend doesn't have familiarity with the topic.
  2. Consider choosing a course to learn how to produce titles.  Article titles are certainly important, maybe more important than the credit given to them.  An article title needs to get the reader engaged or your document will never be read. Creating applications that are short, to the point, in addition to punchy can go a long way when it comes to making your article a prosperous one.
  3. Perhaps the most beautiful aspect of article marketing:  most of the working techniques used by marketers today were actually thought up and implemented by marketers. This means that any great idea you have that goes against the grain could easily become the next best-selling eBook on how to effectively market.
  4. Write guest blog posts. By writing on websites for others in your field, you get access to their readers and prepare them as prospective buyers of your respective products or services. Remember to include a url to your site somewhere in the content so they can visit your site when they'd like. Guest websites also allow you to show oneself as a competent voice inside the field, as well as a skilled article writer.
  5. The most important key to article marketing is that you have original content. Yahoo and Google far prefer posts which have something new to say more than reprints. There are many writing providers who offer cheap article marketing, so compare their costs and find a company which can give you an affordable contract, if you are unable to create your own unique content.
  6. Contact webmasters about your articles. Mention that you simply saw similar articles particular site and that you have some posts they might find useful. Calling other site owners is an active way to get exposure, particularly when they are not advertising for guests bloggers; you'll reach their particular visitors before your competitors.
  7. Be sure that your articles are correct. Articles bring traffic to your web site but inaccurate articles may drive traffic away as opposed to bringing repeat traffic. Devote a few minutes to fact-checking to determine the reliability of your articles. This time will be well-spent as accurate posts are widely shared by way of social networks.
  8. Don't use keywords out of context!  Search engines can locate keywords using context and definition.  Write naturally, using words that relate to your topic and show up on a keyword search.

Now that you've studied a few great tips on article marketing, most likely you are a little more prepared for that task than you were last night.  However, you still have a long way to go.  Start first by mastering these kinds of methods and then continue to increase from there. You should never stop researching article marketing if you want to run a prosperous web business.

One of the biggest questions that is asked about article marketing is just how articles can be used to generate traffic to a website and help promote a business. The thing is, using articles is a double-sided tool, in which you are getting a message out, building a reputation, communicating more, and even directing traffic through today's web-based techniques. Learn more, however, before you dive in, as tips like the ones provided in this article could work wonders for your results.

The more tips you read about article marketing, the better your odds of success will become. Think of the business of marketing like attending school. There's a reason that you go to school for all those many years. There's just a lot to learn out there. The same holds true with marketing. There is a lot you need to know.

Beginners in the arena of article marketing will want to avoid the tendency to build their back-linking networks too fast. Search engines, and Google in particular, have fine-tuned their algorithms to identify sites with highly inflated link activity from month to month. Rather than rising in the Google standings, these sites are penalized for their aggressive activity and drop from sight. Experts suggest that a moderate pace, say 15% growth in inbound links/month will help you grow steadily while keeping you out of trouble.

Focus on just writing the piece and think about what you will use it for later. This will allow you to concentrate solely on the task at hand and not waste time thinking about other things. You will finish your article in a shorter amount of time and can move on to your next task this way.

The reason to publish your articles is different than the reason you write them. There are three reasons you publish your articles: branding, promotion and lead generation. Informing your audience is the only reason you write an article. If you do not focus on informing your audience, then your publishing will be for naught because it will not interest your audience and they won't want to read it.

If you have written a number of articles on a particular topic, consider putting them together into an ebook. You can use that as a bonus to get readers signed up for your email list, or as a bonus offer if you are doing some affiliate work as well.

When you know it is time for a new marketing technique, article marketing is waiting for you to get on board.  The multipurpose strategy works great for all businesses.  Use the tips in this article to begin your learning journey.

 

Judy Curtis

Contributor

 

 

Choosing a Home Based Business

Starting a business from home allows you to save money on office overhead — check with the local zoning officials to make sure your home can be used for commercial purposes.   Now that you’ve decided that a home-based business is for you, where do you start? There are so many opportunities for home-based businesses, how do you decide which to choose?

Your first consideration should be if the company has consumable products.   If you sell mattresses, you will need many more customers than if you sell soap or toothpaste.   Pick a company with consumable products so that your customers will be repeat customers.

Your home-based business should be something that you are passionate about and love to do. Find a company with products that you will be using. By using the products , you develop your personal belief system in the products and the company.   As your personal belief system grows, your testimonial about the products and company will be more believable.

Are the products of a good quality and affordable?   The more expensive the products are, the more your market will be limited. Choose products that offer good value and in a price range that the majority of the public can afford.  This will give you the largest possible customer base to draw from.

Consider the start up costs of your home-based business. Also look at the cost of maintaining the business.   Are there quotas to maintain?   The last thing you need is to end up with a lot of stock that you have already paid for and now have to store until it can be sold.

Do your homework!   Before you make your final decision, make sure that you have done your investigation of the company or companies that you are considering.   You will be forming a business relationship with this company, therefore ensure that the company is solid financially and has sound business practices. If you need questions answered or need support, is a “real person” available?   There are times when searching through a list of FAQ’s (frequently asked questions) just doesn’t work.   Plus it’s good to develop a working relationship with people in the company that you are doing business with.

 

 

Home Based Business – Is it for you?

In today’s economy, it’s hard for a large majority of the population to make ends meet.   Everywhere we look our expenses creep upwards while our income lags behind.   One salary households struggle to get through the month and have been known to “rob Peter to pay Paul”.   Even in households with two salaries coming in, there are times when there is more month than money!

Juggling the family finances can at times be trying.   What’s the answer?   Perhaps a second job . . . It’s an option if you don’t mind giving up some family time for additional work time.   Try paring back the expenses , if that can be done.   Stretch your dollars as far as you can. Go through the storage bins and closets and have a yard sale or advertise items online as that could bring in some extra cash.   Most of us have been around this block at one time or another!

Enter the technological age with all the advances in how we connect with our world. The portability of an office is at hand in the form of smartphones and tablets. Business can be conducted from any location as long as a phone and internet connection are available.    Given the ease in which you can conduct business using modern technology, it is not a wonder that the number of households with home based businesses have shot up substantially in the last few years.

Whether a person starts a home based business on a part-time basis or whether a person jumps right into full time at the onset, there are many advantages.   Among these perks are personal freedom and independence. Time spent in traffic can be redirected towards spending more time with family. There are no bosses, no dress code, no set work schedule, and no office politics to deal with.    Personal drive, discipline, and time-management skills are required.

There are tax advantages to having a home based business.   A percentage of most household bills including mortgage or rent, utilities, property taxes, insurance, phone and internet bills can be deducted based on the percentage of your house that is used for your home office. Be sure to follow the Tax Guides for Small Businesses as set out by the Government.   Any improvements or repairs to your home office are also deductible business expenses. Be sure and keep all receipts.

Any home based business expenses are tax deductible including tax preparation fees for your home based business; education expenses for classes you take to improve your business skills; software and office supplies purchased to use for your business, and transportation used for business purposes (deduct expense for mileage traveled for business at a per mile/km amount).   All items you need to conduct your business are deductible.

There are other positives when considering a home based business.   Start up costs of a home based business are considerably less when compared to starting a brick & mortar business or owning a franchise.     You get to expand your skills as you deal with all aspects of running a business. You get to set your own schedule therefore it will be a little less stressful when having to juggle demands of work and family. You are rewarded as the harder you work, the more money you can make.

There are a multitude of home based businesses to choose from so be prepared to spend some time and effort checking out the opportunities before deciding which opportunity to pursue. Be sure to take into consideration your lifestyle. Think about whether you would want to be able to conduct your business from more than one location; if not now, perhaps in the future.   Plan ahead.   It’s just as easy to choose a business that can be conducted primarily over the internet than a business that requires a more permanent location.

Give starting a home based business some thought . . . it may be just what you need!

Judy Curtis