Tag Archives: InboundMarketing

What About Affiliate Marketing?


Affiliate marketing can be a great way for a person or business to make money online. Affiliate marketing is very often over looked but affiliate marketing can be a win-win for every party involved. Affiliate marketing helps out every party in a variety of ways. Many people do not have the means to build a large business and they most likely do not have the name recognition many of the larger companies have. So affiliate marketing can make sense for someone looking to make money online because they are normally given all of the marketing tools needed to market the company, such as banners, links, and signature links.  All they have to do is drive traffic to their links or banners.  Normally most companies pay out about 10% of the total sales per customer, with some companies paying as high as 25%.

Companies love having people join up as affiliates since it is like free advertising for the company.  Affiliate marketing can be great for a business because affiliate marketing will help produce sales. Many Fortune 500 companies use affiliate marketing as a way to help increase sales. What makes affiliate marketing so great for so many businesses is the benefits offered through affiliate marketing. You can literally have hundreds of thousands of marketers selling your product for you, at no cost to you. All you do is pay a percentage when they do make a sale. That is pure profit, plus having affiliates sell your product does not come with the headaches of having employees. One thing to remember  —  the better you take care of your affiliates, the better affiliates you will have selling for you. Some companies offer huge bonuses, cars, and vacations to their top affiliates.

In order to make a lot of money as an affiliate you must have one of two things. You must have a lot of traffic and clicks going to your links and banners. Or you must sell high ticket items or work for companies which give out a nice affiliate percentage.  Affiliate marketing can make you a lot of money but it does take work, it is not something that happens overnight.  It’s now a sophisticated channel that generates anywhere from 5% to 25% of online sales for many of the world’s biggest brands.

Is there a demand for affiliate marketers today? Yes, there is a huge demand. One of the challenges faced in the affiliate marketing industry is that it sometimes sounds too good to be true: advertising that’s guaranteed to work or it’s free!  Newcomers wonder if it’s possible, and skeptics claim that the cost effective prices of affiliate marketing lower the bar for online advertising. But there is a good reason that affiliate marketing has experienced steady growth throughout the ups and downs of online advertising—it works. And affiliate marketing has evolved to become a reliable source of sales for a wide range of marketers.

Almost all major multi-channel marketers have an affiliate program of some kind. The important thing to remember is that affiliate programs now come in all shapes and sizes.  Nearly all marketers agree that affiliates add value to an online marketing effort, but the program must be tailored to meet the marketer’s objectives.  Affiliate marketing has evolved, with affiliates and marketers becoming more sophisticated and programs more integrated with other forms of online marketing.

Affiliate marketing is a great way to earn money whether you are a marketer or a business. You should take full advantage of the benefits of affiliate marketing.

Judy Curtis,





Learn How Entrepreneurs Make Millions


There are three basic ways of earning money which include trading time for money, trading money for money and trading expertise/value for money. Society and the formal education system promote the first method of earning money which involves trading time for money. In other words, you work for someone else for a specific amount of time and then they pay you. You have a JOB!  Working for someone else drains your energy and you don’t make much money.

The second way to earn money is utilized by a small portion of the population and involves trading money for money. In other words, you are earning money through investing. Investing can be risky; and if you lack additional funds then how can you invest any money in the first place? Therefore, many people can’t even try this option because they only have enough money to meet monthly expenses.

The third way to earn money is the best option. This entrepreneurial option involves trading expertise/value for money. This is the strategy of entrepreneurial experts. You have a flexible schedule, work less, and earn more. You can make thousands of dollars a day in this option.

In order to earn money through trading expertise/value for money you need to first figure out who you are and what you can give to others. What information do you know that could help others? You can find value from previous work experience or even from your hobbies. From this you can create your intellectual property.

What is Intellectual property? How big is the market for Intellectual property? Is there room for you in the Intellectual property market? These may be a few of the questions you have when you are investigating the information marketing business. First of all, anyone can create intellectual property. You don’t need to be a Rocket Scientist. You just need to have an area or expertise, or access to an expert, and a drive to succeed.

Intellectual property combines e-commerce and book publishing. For example, you can write and sell an eBook. Recent research has found that approximately 6 out of every 10 American adults surf the Internet on a daily basis seeking out entertainment, education, and to shop for products. People are more comfortable buying online than in the past. The market through the Internet is global and encompasses millions of people. Therefore, the information marketing business has room for everyone!  When you market on the Internet, you market to your niche. Therefore, you don’t have to worry whether or not your neighbor will want to buy your product. The Internet opens the niche market for you.

If creating and selling intellectual property on the Internet is so simple, why isn’t everyone doing this? The formal educational system and previous societal beliefs are to blame. In school, we are taught to finish school and then become an employee at a company. The entrepreneurial spirit is not promoted; in fact it is almost shunned. Don’t let societal beliefs stop you. The intellectual property market is wide, diverse, and ready to fill your pocket book with cash.

Now is the rise of the entrepreneur. More and more people are finding out that home based businesses are the best way for an entrepreneur to go. Home based businesses are preferred by entrepreneurs because they require the least capital. In most cases of home based businesses, you require very little capital as you don’t really have to rent office space. Just think about all of the money you will be able to save by bringing your business home.

Judy Curtis,



Do Blogs Bring in More Traffic?

The Blog!  Blogs are popping up everywhere. Your favorite website has one. Your favorite television show has one. Even your teenager has one.   Blogs  —  What are they? Why are they everywhere you look?

Most simply put, blogs are like journals.  Instead of being made of the paper and cardboard kept secret by an even thinner piece of cardboard and a lock your baby brother frequently opened with a paperclip, these journals are online.  Why does it seem like everyone has one?  Well, because almost everyone does; and there is a good reason. Blogs can be used as journals, both private and public; they can be used as ways for fans to discuss the latest episode of their favorite show; or they can be used by major companies, especially those that are Internet-based, because unlike the traditional forms of advertising, blogs bring in more traffic.

For business purposes, there are many ways companies use blogs. For example, a company may have several blogs on its website, each one dedicated to something different: customer concerns, product updates, etc. In addition to being helpful to customers and other website visitors, these blogs bring in more traffic to the website.  Depending on the website, more traffic usually means more money.

So, how exactly do blogs bring in more traffic? The search engine visits your page more each time you update, ultimately moving your blog higher and higher on the SERPs (Search Engine Results Page).

Some pointers? First, the blogger will need to decide what he or she is going to write about. Choose a popular topic, one that people are interested in. Underwater Basket Weaving wouldn’t be a very wise choice as not many people seem to be interested in it. Unless, of course, you’re business is underwater basket weaving, in which case you should by all means write about it. Next, focus on some keywords; these are the words that search engines are going to pick up on. Don’t overdo it with keywords in your blog, but use them whenever you effectively can. Lastly, make sure you write content that will attract, and keep, a strong readership. You want your readers to keep coming back, right?

Go ahead, join the millions of people and businesses alike. Get yourself a blog.  Or corner your boss and suggest writing one for your company.  Explain how blogs bring in more traffic, more traffic means more money!

Judy Curtis,



Why Markethive? My Why!

WHY AM I INVOLVED IN MARKETHIVE?    In 2 words “my granddaughters”.

I first met Tom Prendergast back in the mid-1990’s, through his company “Veretekk”. At that time I was still in the work force and had limited time to spend on the computer learning how Veretekk worked. I found Veretekk to be very complicated to use, and I knew very little of the technical things involved with the internet at that time.

When Tom first explained the concept of Markethive, I was very interested because he explained that the platform would be much more intuitive and easier to use in comparison with Veretekk. PLUS, there was a component where an investment made to help build Markethive would pay off in long term income in the future. I had been looking for some way to create a residual income once I reached retirement, because I knew that my meager pension would not be enough to live on comfortably.

My “why” is my granddaughters. They live in Chilliwack, BC and it is my greatest desire to have the financial resources to move to Chilliwack. I want to be involved in those little girls’ lives, be a hands on grandma, and be there to enjoy all aspects of their lives. My grandmother was a huge influence in my life, we had a wonderful relationship, and she was the person that shared her crafty talents with me. I want that same type of relationship with my granddaughters.

My passion has always been sewing and now that I’ve reached retirement, I have the time to spend sewing. My goal is to have the financial resources to purchase supplies so that I can sew quilts to donate to women and children in need; and I want to share this with my granddaughter’s and hopefully teach them the art of sewing so that they can also enjoy a life-long hobby of sewing!

Judy Curtis


Content is King

Content is King

Writing is a dream job, but it is not for everyone.  While there are some writers hired to write product descriptions for catalogs, there are others that turn out to be J.K. Rowling. Unfortunately, most writers have a better chance of writing product descriptions than they do of becoming best-selling authors.

There is more quantity on the internet than anyone could read in a millennium, but there will always be a place for good quality, timeless content.   Writing is one of those things just like meditation or exercise, and it’s easy to stop after you’ve seen the benefits of it.  Just like you begin to take your health for granted; you forget that the reason that you have good health is because of the practices you had!  With writing, it’s the same.  

Plain writing is best.  Short paragraphs, short sentences, and easy words are the most readable. So don't try to win any writing awards. Digital content is not what you learned to write in English class. Shorter and simpler are your mantras for better readability.

Ideally, great content will win over time. The reality is that if you create great content – and it gets no attention, then it won’t gain much in the way of ranking.  "Ideation" is a marketing industry buzzword that describes the creative process of finding a subject, title, and angle to write about; and ideation begins with analytics.

I consider my blog to be MY place and voice. Even if nobody reads this material, it helps you to internalize the message so that it stays relevant for your own life. It’s almost like accountable journaling in a way. You are accountable to anyone who does read it while you are journaling your thoughts and feelings.

Copywriting agencies combine copywriting services with a range of editorial and associated services, that may include brand positioning, message consulting, social media, SEO consulting, developmental and copy editing, proofreading, fact checking, layout, content syndication and design. Outsourcing such services allow businesses to focus on core competencies and to benefit from the specialized knowledge of professional copywriters and editors.

The content writer is a hard job to define simply because we have to be so many different things to so many different people, but we all do share a few things in common. Let’s take a look at some of the essential elements that make up a content writer, and examine how those elements would improve the way you interact with your web audience.

A technical blueprint is a step-by-step, visually enhanced article demonstrating exactly how to complete a task. Often the pictures tell the story more than the words do. Designers and programmers use this style of a blog post to show how they code a website, design an image using Photoshop, code software, or simpler activities like attaching a file to an email.  Consider a technical writing certificate.

Technical writing is a type of content writing that focuses on communicating technical material through manuals, reports, and online documents. This could be a how-to guide, a safety manual for a worksite, or a document on a process or procedure. There is a growing demand for technical writers who can explain complex procedures to the average reader. Most technical writing programs are accelerated and take one to two years to complete. These programs will focus on improving your organizational skills, your project management skills, your ability to create user guides and documents, and your ability to write content for online formats. Check your local college or university for a technical writing certificate program. Look at the faculty of the program to confirm you are being taught by professionals in the field or working content writers who are familiar with the demands of the writing industry. Certificate programs can be beneficial for writers who are new to content writing or technical writing.

Updated SEO knowledge is also critical. Search engine algorithms change constantly, and writers have to keep up. One thing remains constant: High quality is always in demand. If you can write in-depth content from a unique perspective, you'll be in demand.

We are designers. When a content writer puts together a piece for a website, e-zine, blog, or newsletter, he or she doesn’t just have to make sure that the piece is well written, it also has to be nicely formatted and properly displayed on the screen. With the clever and artistic placement of headings and subheadings, the content writer ensures that your copy doesn’t look like an insurmountable wall of text. A good content writer can take your complicated idea and turn it into an easily digestible and accessible piece of copy that pleases your readers, and keeps more eyes on you.

That there is the key!  What you’re targeting, and how you’re targeting. The more you can do, the better you can do it – the better the end result.  Promoting garbage works … but takes a lot of promotion. Promoting quality works … and takes less effort than promoting garbage … but takes a lot of effort to create.  Setup the on-site/technical, create the content, tweak for optimization, promote … and promote again revisit content tweaking … and keep that process going for each new piece. Most people don’t realize that some on-page values increase over time, nor that Google will rank new content based on older contents performance. So over time, you should naturally improve. Add in increasing your reputation and relationships, naturally increasing your exposure/promotion reach/rate … and again, you should naturally rank better over time.

Look for tips on writing and topics that are useful.  Then write and pretend no one will ever read it, and keep on writing.

Judy Curtis,