If you are interested in starting a business, or taking over one, you face a daunting task that carries a level of risk and excitement not possible in the 'employee' world. If the financial independence of self-employment appeals to you – no boss, no income limits as to time and wage, and the ability to let your personal drive determine your compensation – then you will no doubt be eagerly going over the many options available to release you from your current job. However, the rush of financial excitement must be tempered by the necessary cost of time, money and effort in properly setting yourself up independently. Despite income claims made by business opportunity companies, or competing businesses, you must be ready to accept the reality of not seeing personal income for several months – or even years. Starting a self-employed business on the side, while keeping regular employment as your financial security, is a wise method of ensuring your income. Another option is to have substantial savings that permit you the freedom to pursue your dreams unencumbered with other employment. However, the savings must also be capable of carrying the costs of developing a business along with providing for your material needs. Do you also recognize the time that is required in starting your own business? In some ways it is almost unnecessary to bring up the point since your passion will likely drive you to spend many hours in your pursuits. If you have other obligations; family, job, social etc. then you will have to consider if you CAN devote the time needed to get your business off the ground.
Having discussed both money and time, you must recognize that there is much more effort extended BEFORE a business is profitable than at any other time in your business. Yes, once you are getting work and are satisfied with the income level you may be very busy indeed but you will then be compensated for it. When you are still cultivating your business – marketing, doing free jobs, searching for clients and customers – you may not be seeing any income, or a very meager one, which makes your EFFORTS seem immense. Do not falter! If you come to the point when you are working your hardest and doing everything your business requires but still not seeing monetary results, you may hit a psychological wall. This is where truly entrepreneurial individuals see an obstacle to overcome as opposed to a dead-end to their hard work. Passion for their work and the strong desire to work for themselves overcomes any perceived barriers and moves them to keep going and ultimately becoming very successful. By persevering you will certainly see the fine fruits of your labors and prove to yourself and others that the benefits of self-employment far outweigh the mediocre status quo of the typical worker's daily grind.
In conclusion, I hope that you consider self-employment as a viable option.
There are three basic ways of earning money which include trading time for money, trading money for money and trading expertise/value for money. Society and the formal education system promote the first method of earning money which involves trading time for money. In other words, you work for someone else for a specific amount of time and then they pay you. You have a JOB! Working for someone else drains your energy and you don’t make much money.
The second way to earn money is utilized by a small portion of the population and involves trading money for money. In other words, you are earning money through investing. Investing can be risky; and if you lack additional funds then how can you invest any money in the first place? Therefore, many people can’t even try this option because they only have enough money to meet monthly expenses.
The third way to earn money is the best option. This entrepreneurial option involves trading expertise/value for money. This is the strategy of entrepreneurial experts. You have a flexible schedule, work less, and earn more. You can make thousands of dollars a day in this option.
In order to earn money through trading expertise/value for money you need to first figure out who you are and what you can give to others. What information do you know that could help others? You can find value from previous work experience or even from your hobbies. From this you can create your intellectual property.
What is Intellectual property? How big is the market for Intellectual property? Is there room for you in the Intellectual property market? These may be a few of the questions you have when you are investigating the information marketing business. First of all, anyone can create intellectual property. You don’t need to be a Rocket Scientist. You just need to have an area or expertise, or access to an expert, and a drive to succeed.
Intellectual property combines e-commerce and book publishing. For example, you can write and sell an eBook. Recent research has found that approximately 6 out of every 10 American adults surf the Internet on a daily basis seeking out entertainment, education, and to shop for products. People are more comfortable buying online than in the past. The market through the Internet is global and encompasses millions of people. Therefore, the information marketing business has room for everyone! When you market on the Internet, you market to your niche. Therefore, you don’t have to worry whether or not your neighbor will want to buy your product. The Internet opens the niche market for you.
If creating and selling intellectual property on the Internet is so simple, why isn’t everyone doing this? The formal educational system and previous societal beliefs are to blame. In school, we are taught to finish school and then become an employee at a company. The entrepreneurial spirit is not promoted; in fact it is almost shunned. Don’t let societal beliefs stop you. The intellectual property market is wide, diverse, and ready to fill your pocket book with cash.
Now is the rise of the entrepreneur. More and more people are finding out that home based businesses are the best way for an entrepreneur to go. Home based businesses are preferred by entrepreneurs because they require the least capital. In most cases of home based businesses, you require very little capital as you don’t really have to rent office space. Just think about all of the money you will be able to save by bringing your business home.
Profile Pages: “Online Branding and Building Authority”
What is the difference between online branding and building authority? Some would consider it the same thing, but in reality it can be two completely different processes. Online branding is a way to get more exposure for your brand on all levels of online marketing, especially search and social.
Building authority takes online branding to the next level by making each online presence for a brand authoritative. It goes beyond just about creating a blog or social media account. The following are ways you can build your online brand as well as your authority.
Blogs are beneficial for brands for three reasons. First of all, blogs help you rank well in search engines – Google loves fresh, unique content on websites that are constantly updated. If you’re looking to meet this goal, be sure to use Markethive’s blog platform and build a blog team in a Markethive group to assist in greater content and curation.
RE: WordPress Markethive’s technology super charges WordPress campaigns.
Next, blogs provide for great content to share on social media networks. It’s hard to get traction if your just sharing product and sales pages. But if you’re sharing informative blog posts about your industry, you’re likely to get a lot of traffic and social shares.
Markethive provides plugins and widgets and tech that allows visitors to subscribe to your blog from their Social Networks like Facebook, LinkedIn and Twitter, thereby allowing your new Markethive posts to publish to their news feed automatically.
Finally, great blogs can help your brand build authority in your niche. This is where you go above and beyond cookie cutter posts that talk about your product to creating awesome content in the form of:
Awesome content will show fans of your industry that you know your stuff and therefore are the brand to go with for their business needs. A great example of this is the blog you are reading right now – Markethive has Inbound Marketing technologies, the go to Social Network and infographics that have been tweeted and liked over 10,000 times and posts that have been viewed on Facebook, LinkedIn and Stumbleupon over 100,000 times.
There are two great fears that brands have when it comes to blogging. One is that they won’t have anything to blog about, and this is a complete myth. Everyone can find something to blog about. You just have to expand your definition of the target audience. Imagine you had a body shop. You probably won’t get a lot of attention if you’re writing about paint booths and sanding tools all the time, but you will if you think about broader topics that would interest the people likely to visit an auto body shop. You can blog about the latest coolest Hot Rods at the coming Hot Rod Nationals show or the latest NASCAR winner to grab fans of those programs. Or you can blog about environmental issues and the Prious to grab environmentalists. Just think bigger!
The other fear is that they will be giving away “trade secrets” and lose their business. This one is especially common within industries like SEO, where a brand might feel like giving out ten steps to link building will give their customers the info they need to just do it themselves. But this just isn’t true. I have found that most of the time, if you give a complex, in-depth tutorial, a potential customer will see that your brand has the knowledge to do the service, but they won’t have the time or resources to do it for themselves. Hence, they’ll go with you because they feel confident that your brand has the expertise demonstrated in the content provided on the blog.
The key with your brand’s blog is to make sure that it is apparent who is behind the content. Whether you have your blog on your domain (yourbrand.com/blog), as a subdomain (blog.yourbrand.com), or as a separate site (yourbrandblog.com), be sure that it is matched to your brand. Check out Markethive’s site, blog, and subscribers profile pages, logged in dashboard and display variances on hand held devices. All are unique yet all are well branded and follow a conventional identity protocol (all on separate domains and different devices) as an example of great branding.
Guest Blog for Others (This is a major component in Markethive)
When it comes to blogging, you don’t want to keep the good stuff all to yourself. Guest blogging (join a Markethive Group to share content is that easy) is a great way to build your online brand presence and authority. The basic goal is to find a (GROUP) blog whose audience will be interested in your brand, and create a great piece of content for that blog.
Notice I said great piece of content. I would go so far as to say that the content you create for another (GROUP) site’s blog should be even better than the content you create for your own site. You want the content you create for another blog (GROUP) to rock. You want that content to generate additional social shares, comments, and traffic for the blog owner.
As you create GROUP posts for others, be sure to save the links to those guest posts for future reference. As you approach new GROUPs that you would like to guest post upon, you will want to include those links as examples of your successful guest posts in other Markethive GROUPS. If you can convince the GROUP owner that your post will be a perfect fit for their audience and will drive significant traffic and response, the GROUP blog owner will have a hard time resisting.
My main tips for GROUP blogging for your brand include:
1. Find the best GROUPs to guest post on.
When it comes to blogs you want to get a guest post on, your goal is to find those whose audience would be interested in your brand. The blog should get a significant amount of traffic and social shares as well – there’s no reason to post on a blog that has no visitors just because it has high PageRank or any other criteria – you want to get some brand exposure out of this! Use the Markethive GROUPs directory to start your search for blogs in your niche or industry.
2. Find the GROUPs blogging policy.
If you see that a GROUP allows guest bloggers or outside contributors, the GROUP should have some page or post posted that describes their post policy. If they do have a policy page or post, then be sure to note any and all criteria.
3. Start building a relationship with the GROUP owner first. (Markethive Groups is excellent for this)
Now that you’ve found the blog you want to pitch an idea to, don’t just jump in and pitch them yet. Start by getting to know the GROUP owner first by following their Markethive blog posts, their Twitter and their Facebook fan page. Comment on some of their latest posts – make those comments valuable to enhance discussion and demonstrate your writing skills and expertise in the industry. CoPromote their posts using Broadcasting tools and widgets. Do this for at least a week or two before pitching content to them.
4. Research and pitch great topic ideas. (Join others in our live Markethive Work Shops)
Don’t create the content first and then try to find it a home. Once you’ve found the right blogs and started engaging with the blogs themselves, you’ll get a feel for the type of content they publish.
To get an even better idea of what content is successful for each blog, subscribe to them in your Markethive back office blog platform. Then you will be able to see the site’s latest traffic scores. The higher score, the more comments, tweets, Facebook likes, and other social shares the post received. Use these high-scoring posts as an indicator as to what content does well on each blog.
Now you can message via the Markethive message system or request to join their group saying that you have recently enjoyed reading their blog (as evidenced by your commenting & social sharing) and would like to contribute to their site as a GROUP member. After reading their guidelines, you would like to see if they would be interested in the following topics. Then add three to four great post ideas that you believe will fit their audience to choose from. And of course, if you’ve done guest posts elsewhere, include some of your best links. If not, just include some great links from your own brand’s blog.
5. Create Awesome Content.
Once you get approval from a GROUP, your next job is to create an awesome piece of content. Make sure it fits the theme of that blogging GROUP and that it has the overall feel / tone of the GROUP blog you are submitting to. Also be sure to add in relevant links throughout your blog post – not to your own properties, but internal links to the blog itself. This shows the blog owner you’re really giving it 100% for them and their audience and not just trying to promote yourself.
The self-promotion piece should come at the end with your guest bio. Check out other author bios on the blogs and create yours to match. This is where you can say you are John Smith, an industry enthusiast from ABC Company.
Again, be sure to consider the blog’s guidelines and previous guest author bios when deciding to add one or more links back to your brand. The blog owner ultimately reserves the right to edit it as they feel is necessary.
6. Support your GROUP post once it goes live.
It’s not over yet. After that guest post goes live, you should give it your unconditional love in the form of social sharing with your brand’s audience on Twitter, Facebook, etc. as well as coming by to respond to comments. That kind of response on your guest post will further boost your brand’s reputation as a great guest blogger as well as a confident authority in your niche.
Don’t Forget Blog Commenting
Blog commenting is a great branding and authority building exercise you can do on any blog in your niche. I would suggest subscribing to the top blogs in your industry in Google Reader, and each time there is a new post, be sure to read it thoroughly and add a valuable comment. Remember this isn’t about link building – this is about building your brand’s presence online as an authority in your industry.
Get a Disqus account as well as it is a sort of social network of people that comment.
You can use the blog’s previous comments as a guide as to how you should format yours. Some blogs require you to only use your real name, while others are a little more lenient in using your name – your company. I would suggest linking your comments to your blog as people are more willing to click through to a brand’s blog than their main website.
Your Online Branding & Authority Building Strategy Using Blogs
What is your brand’s strategy when it comes to building your brand’s authority using blogs? Be sure to share what you find brings your brand the best results in the comments!
Create a Consistent Brand Image for Each Profile
Have you ever visited a company’s social profile, and you were not sure that it belonged to the company? One of the most important parts of branding is keeping a consistent image across all of your online properties so that no matter what path a person takes from one property to the next, they will always know it is your brand. For example, someone might:
Find your fan page through a friend’s activity stream and then follow it to your blog, then website
See a tweet from someone they are following, visit your Twitter profile, and then continue onto your website.
Start at your website, then go to check out your social profiles to see if your company is engaging with fans. Engaging is fuel and grows awareness, authority and respect. Comment, recommend. Just drive by liking and endorsing does no one any good and makes you look like a tire kicking couch potato.
Just like you wouldn’t want pages on your website to be different themes, you will want your social profiles to do the same. Markethive also leads the way in doing it right as well:
Markethive probably does the best with branding between their website, Facebook, LinkedIn, Twitter and YouTube accounts as shown above. All five are branded with the honey comb logo, color theme and climbers ascending Mt. Everest in representation of the entrepreneurial social community of entrepreneurs helping each other achieve their agendas, so you can feel the consistency moving from one property to the next.
The above shows BMW’s branding between their website, Facebook, LinkedIn, Twitter, and YouTube profiles. Each online property uses the same color scheme and is currently focused on automotive technology. The logos are all consistent, and the auto focused in the pages is different perspectives, the coloring and themes are consistent as well
Bolthouse’s (organic farm fresh juices) branding between their website, Facebook, LinkedIn, Twitter, and YouTube profiles as shown above uses the same color scheme, logo, and focus on their primary product, carrots and selections of juices. Excellent example of branding and consistency!
Help People Find Your Profiles
I do a lot of competitive analysis in my line of work, and one of the most frustrating things I have to do is search for a brand’s social profiles. Don’t hide your social media presence – flaunt them! Be sure to:
Put Social Icons on Your Website – Let visitors to your website know that you are engaging with your audience on social media as well by adding social icons to your website design. The most common places to place them include the header / menu bar, sidebar, and footer. They don’t have to be large and in charge – BMW’s are none existent on their main page and Bolthouse are right up top left of center where they should be and get the job done..
Put Social Links in Your Communications – Do you send emails regularly? Add social links to your email signature. Do you send newsletters? Add social icons to them.
Make Your Profiles Search Friendly – If I Google your brand name + Twitter, I should get your Twitter handle in the search results. To make this happen, be sure that the name of your social profile (and the username if possible) matches your brand name. You might be tempted to keyword optimize your profiles instead of optimizing them for your brand name – this is something you need to resist. You can learn more about social media SEO on how to optimize for both effectively for search engines.
Another frustration is the direct sales industry.
Even though the size of this industry is huge by any comparison with a market measured in the trillions, even the top 100 fail miserable branding with social media. Do not be like them, rather show them a good example with your efforts. After several days of research I was able to find one such company that at least had the top 5 Social Medias registered with a similar array (not the same name) of usernames. The super majorities only have a token Facebook page, even less with Youtube and Twitter and nearly nonexistent with a Google+ and for that almost none of them are engaged.
Team Beach Body with a yearly market of 250 million, struggles with social media but has managed to set up the top 5 social medias, Facebook, Twitter, Youtube, Linkedin and Google+, albeit, the account usernames vary, and across the media branding is seriously lacking. It becomes painfully clear this industry needs Markethive or at least their distributors seriously do.
Get Engaged with Your Followers, Fans, and Subscribers
You probably know that it is important to maintain an active account by posting lots of updates, and that it is best to do something other than blasting advertisements non-stop about your brand. So the question is, what should you be doing to stay active in your social networks? Get engaged with your audience, of course. Here are the top networks to get socially engaged in for your brand.
If you’re goal is to build a strong presence on Twitter and demonstrate your brand’s authority in your industry, you need get involved with your following. Some ways to do so include:
Monitoring Brand Mentions – If you use Twitter itself, just do a search for your brand and save the search for future reference. If you use a Twitter management tool like HootSuite, create a keyword search column that will constantly update you with brand mentions. Anytime someone says something about your brand, whether it is good or bad, you should be responding to it if at all possible. This may mean adding some extra team members to your social media GROUP as a response staff. But over time, if people see that you are always on top of any discussion of your brand, you will gain trust and receive lots of great word of mouth marketing. People will tell their followers what a great response they’ve received from you and likely recommend you based on their satisfaction level.
Monitoring Industry Conversation – One of the best parts of Twitter is that you can jump into any conversation, anytime. So if you are a company providing Inbound Marketing services and technologies like Markethive, you can monitor anyone who talks about Inbound Marketing, SEO, linking, Entrepreneurial interests, and other related topics and just answer simple questions that anyone asks about those topics demonstrating your expertise.
Curate the Best Content – Even if you are the best content creator in your industry, people often like to see a second opinion. Find out who other authorities are in your industry and share their opinion on industry topics with your following. You will gain more relevant followers simply for sharing the best news.
Facebook Fan Page Engagement
There are several different ways you can engage with your fans using your fan page that will keep your current fans active and bring new fans to your brand. These include:
Updating Your Fan Page on Facebook – It’s tempting to use HootSuite and other automated programs to update your fan page. But it’s becoming more and more obvious that if you want your updates to show up in fan’s news feeds that the updates must be organic, or originating from your fan page itself. So take the extra time to disable all of your autofeeds and start updating your fan page manually on Facebook. And when people start engaging with your posts or posting directly on your wall, be sure to respond to them. If they know they’re getting response, they’re more likely to return. No one likes a one-way broadcast.
Try Out Different Types of Updates – Don’t just post links or ask questions. Spice it up – add some video updates and photos. Different types of people like different types of content – be sure to try to cater to everyone by mixing your content up!
Thanks to the last major update to Facebook fan pages, you are able to use Facebook as your fan page. This means you can like pages as your fan page instead of your personal profile and then comment on them as your fan page. If you can find pages that are not direct competitors but whose audience will be interested in your brand, you will want to get active on them. For example, social media consultants should be living on Social Media Examiner’s fan page to connect with other individuals and businesses looking for social media help.
If your brand isn’t on LinkedIn, you are missing out. LinkedIn allows you to add a company page where you can post your products, services, job openings, and even send status updates to your company followers including your latest blog posts. But some of the best branding and authority building activities for this network lie in the activity of the professional profiles including:
Participating in Groups – There are lots of great, active groups on LinkedIn in a wide variety of industries. Find the groups that have your potential client base within them and start getting active in discussions and posting useful content. Just be sure not to do anything that the group moderator would consider as spamming!
Answering Questions – The next best area to build a great professional reputation and strong authority in your industry is in LinkedIn Answers. There are questions asked every day in topics ranging from administration to technology. The people who answer the most questions are also featured on the answers’ home page as the week’s top experts!
Gaining Recommendations – Last, but not least, is recommendations. You can get recommendations on both the company pages and the professional profiles of your employees. Imagine if someone is browsing your company’s page and sees that the top employees have a ton of recommendations. It will show that you have a lot of experts in the industry which will make potential clients even more confident in your brand!
What are some of the things that hold you back from succeeding? Could it be the time factor? Or perhaps it’s that you don’t have the necessary financial resources. Maybe it’s your personality . . . you set up barriers to success even before starting something by thinking it’s not in your nature or you don’t know what to say or do. Perhaps you’re not technically savvy!
Think about it! If you had the opportunity today, to make a huge difference in your life tomorrow or even in the coming months, what would it be worth to you? How much effort would you be willing to put into it? How much time would you devote to this effort?
In today’s hustle and bustle world, with economic uncertainty all around, wouldn’t it be nice to have more time to devote to family and the things in life you truly enjoy? If you were financially secure, wouldn’t that make life so much more enjoyable?
What if there was something that you could do about it? Would you follow through? If push comes to shove, could you overcome your objections and leap over the barriers holding you back from success? How motivated are you to change your situation?
In order to have success, you must know, choose and be who you are. In other words, success is finding who you really are, your core values, then consciously choosing which of these things you want to keep and which you will change or discard. Then let that “you” be present all the time, every day, in all that you do.
The habits you form go hand in hand with success. It’s essential that you form habits that align with your values for you to be successful in whatever area of your life you wish.
Have you assessed the areas that might be holding you back?
Here is a list of potential areas that might be holding you back:
Waiting for the right moment — this could be disguised as procrastination or even fear. There never really is the right moment so it’s pretty much a waste of time to wait for one. If you are living true to your values, every moment should be acted on within the best of your interests. Be aware and take the opportunity and run with it.
Needing approval from others – If you understand you are responsible for everything past and present in your life, you will understand that you will be responsible for your future. Taking action and having faith in your own decisions will make you a leader, and you will not need the opinion or approval of others.
Perfectionism — The need to always be perfect is almost a form of self-harm as it will never happen because perfection does not exist. If you think about it, when is anything ever perfect? It will be much better to be happy and proud of the achievements that are already made, rather than be unhappy when there is always “something else to do”.
Not apologizing for making mistakes – Admitting when things go wrong is something we are not too comfortable with. The people that you have the best connection with and value the most are ones who are open and honest with you. People respect honesty. If you want to be respected, in business and in life, learn that apologizing for your mistakes is imperative.
Too stubborn to let go – Nothing lasts forever. Ideas come and go, so will good people, employees, partners, business associates. Learning to let go will allow you move on. You need to find a way to allow things to leave your universe as easy as they came in. It is helpful not to create an emotional attachment to things as they will become harder to let go. You will make way for the new when you lose the emotion and lose the stubbornness. Know that whatever you are holding on to does not define you so no need to cling to it.
Not willing to do something beyond your duties – As the saying goes “you get out what you put in”, a little more effort goes a long way. The super successful do not sit around reveling in their accomplishments. They are thinking of how they can do more and continue to excel. Step out of your comfort zone and try something you don’t usually do. It may just become addictive!
Comparing yourself to others – Looking at others and measuring whether you have achieved what they have achieved, or comparing what you own to what they own is unnecessary. Success is a personal matter so find what’s important to you, what success looks and feels like to you, and be in control of that feeling.
Not assessing your mistakes – we all make mistakes. However, if you repeatedly make the same ones over and over, then it’s time to assess. Ask yourself honest questions. Why the mistakes are happening and why you didn’t act differently from the last time. This assessment will help you find better solutions in the future.
Spending too long worrying about the outcome – we all worry from time to time. If you let worry take over, this will hinder your success. Realize there is only so much that you can control and many things are out of your control. Continue putting in hard work, relax, and what will be, will be.
Not working on your weaknesses – We all have weaknesses and it’s a good thing because, for every weakness, you have a strong area. Identify your weak areas and then spend a bit of time daily to work on improvement in these areas.
Taking life too seriously – We have a lot more on our agendas as adults compared to when we were kids. Life can get you down, but when you feel that way, remember how wonderful life is and think about all the great people and great moments that have helped to bring you to where you are today. Set a goal for yourself. “At work, I’ll always stay focused and think of what to improve.”
Your success is important, but you have full control of making it what you wish.
The moment you join Markethive you have instant setup of your own “Viral Blog” ready for you to begin posting content and marketing your business, product, service, or even personal content. You’ll be up and running the moment you set up your account!
1. Multiple BLOG accounts (platforms)
You will have the ability to create many blog accounts (via groups), mix up different contributors and published multiple blog contents for multiple WordPress accounts. That has been specifically created to include powerfully effective sales psychology built into them. This will ensure you convert visitors to your site into PAYING customers at the highest levels.
This multiple blog capability can also create additional unique content to spread further into the Internet. With Groups your reach expands exponentially.
Individual friends and groups can be combined to create unique content that can easily be published to your WordPress, Joomla, blogger.com, etc. blogs with Markethive Widgets and Plug Ins.
With a group of 100 members, aside from the massive shared content, with a Group membership of 100 where we will assume each member has about 5000 social net friends and contacts in their respective Social accounts like Facebook, Twitter, LinkedIn and Google+.
These are huge numbers as we estimate just the Social reach of 500,000 add to that each members back links via their social networks but assuming each member has 2-3 WordPress blogs the legitimate white hat back links occurring also reach astronomical numbers.
Now add to that a small coop to publish a real paid for Press release and you start to understand the startling advantage Markethive has just regarding Markethive’s blog platform and link manifestation.
2. Built in “Viral Broadcasting”
Other members of Markethive have the option to “follow” your blog(s) and options as to how. They can choose to be alerted in the social network alerts in their Markethive Dashboard
They can choose to have your post published to their Markethive News Feed.
They can choose to have your new posts broadcasted to their Facebook news feed(s) both their personal feed or their many Facebook pages.
They can choose to have your posts broadcasted to their Twitter feed.
They can choose to have your post published to their share an update on their LinkedIn account
They can choose to have your post broadcasted to their Markethive Blog (Groups or Personal)
This guarantees you get the most exposure from every post you make, and compels readers to quickly share your content with ease and excitement. This means even MORE traffic to your blog, and MORE potential for sales or exposure.
3. Advanced “Viral Commenting” System
Your blog comments will show up in real time and inspire even more “digital” conversations on your site. Remember, rave reviews, lively comments, and more helpful content are what people crave on your blog. There is NOTHING more powerful than the “social proof” coming from other people commenting on your blog, and we’ll help you to easily get LOTS of it every time you post.
Combined with the commenting system is the broadcasting ability as well. When commenting, you can also choose the option for your comment to push to your Markethive Newsfeed, Facebook, Twitter and LinkediN, includes the link back to your profile page and the blog.
Keyword management for better search engine results.
Research and analysis tracking allows for continuous improvement.
When it comes to search engine optimization (SEO) campaigns, choosing the right keywords is the most important step. Selecting the wrong keywords will lead to bad results so it pays to learn how to perform a strategic keyword analysis so you pick the right ones. Generally speaking your goal is to identify keywords with:
A) The highest search volume possible.
B) The lowest competition.
C) Those that accurately relate to your business.
High search volumes and high competition often go together (but not always… look for sweet spots!) Typically you’re looking for low competition keywords that still have good search volumes. So long as the keyword relates to the content on your website your “bounce rate” will be low and the traffic will stick.
The Keyword Analysis tool is designed to help you keep track of your research results as you perform your strategic analysis. There are a variety of external tools and systems that are helpful in evaluating keywords, however the statistics tracked by this system are found using Alexa and the Google Keyword Planner.
This will multiply how many people actually FIND your blog! (Marketers pay from hundreds, to thousands of dollars every month for this service—you get it for FREE!)
Peace of Mind For You!
You’ll never have to worry about installing anything, setting anything up, or “customizing” anything, unless you want to add your own header and company logo to your blog. We’ll handle all of the rest for you! Our skilled programmers work around the clock to ensure your blog is always viewable and available for your customers.
5. WordPress Plugins by Markethive
When we set out to build Markethive, we recognized WordPress to be the world leader in Blogging platforms. We will never dispute that nor attempt to overcome or replace WordPress.
Our goal is to make WordPress better with our blogging platform and CMS enhancements. Case in point is our WordPress (Markethive) plugin(s). We have several but this plugin is designed to import and manage your content you produce on Markethive into your one or multiple WordPress blog(s). Without Markethive, to manage a (blog cloud) portfolio of many WordPress on multiple domains with unique content on each of them for different agendas and markets, especially with a moderate to large team of content producers becomes a literal nightmare.
Why WordPress Is The Best Website Platform
There are many different ways of creating a website, you can purchase industry standard software like Dreamweaver and take courses to understand how to use it, or you can use content management software such as WordPress that allows you to quickly and easily get a website live within minutes. This is one of the many reasons why WordPress is the best website platform for beginners and professionals alike.
With WordPress, you are getting a system that takes minutes to install on your server, and then access to thousands of free and paid themes. Your website will look professional from the moment you start. Furthermore, there’s a wide range of plugins and widgets that can easily be applied to the site to make it more user friendly and interactive.
And the only skills you need are the ability to write, click the mouse button and add this stuff in. It really is easy to add content, it’s just like posting on a forum really, and has a very low learning curve. But, because of its flexibility, you can be as basic or advanced as you feel, and as you grow to learn more about it, so to will your site grow and utilize new concepts and designs being created for WordPress.
Here’s some other great aspects about the WordPress system:
WordPress is Open Source:
This means it is free, other people can easily create themes, plugins and so on for you to use with it, and it is completely flexible.
WordPress is Quick to Setup:
This means you can focus on having several websites and easily be able to maintain them all without having to create them all from scratch. This is particularly useful if you are getting into internet marketing for example. You can have many websites set up for different products you are selling.
WordPress Gives Multi User Functionality:
Are you a small business or organization that requires more than one person to add content to the site? Again, WordPress can help. It enables the site owner to set up users for them to post to the site. What’s more, certain privileges can be applied to these users so they only have access to posting content, and therefore not be able to mess around with the functional side of the site.
Website and Blog All-in-One:
Although WordPress is set up more as a blogging platform, it is still very easy to configure it to be a standalone site, with a blog attached. There are many plugins which make this even easier to do, and so any small business or organization can have a website and blog created in a couple of hours that looks great, and is ready to go.
Backing Up and Security:
WordPress is very easy to back up, and there are many secure plugins to choose from to make it more secure than it already is.
These are just a few of the most important reasons why WordPress is the best website platform, but there are many more. It’s major advantages are the low learning curve, and speed of having a site up and running. If you are a person who needs a website, but has little time and money to set one up, then WordPress is your friend. It’s a fantastic system used by millions of people across the globe.
6. MH Blog Swipe
Markethive blog system allows you to make your content available to the entire public population within Markethive, or Just to your friends or just to members in all the Groups you belong or a selection of them or just one (your choice) or private so no one can Swipe your blog.
Why? There are many sound reasons for this.
Curating: Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. Markethive offers features to it’s groups you create. Groups are platforms for blogging.Simple set up a Curating Group for yourself and Swipe the blogs in Markethive as a collection of content you may want to use in your publications.
Proofing: You may have a group of members that want to edit and rewrite your content. Trust me,this is an active phenomena in Markethive. Produce a blog and you will get many critiques so I just offer to them to swipe it, edit and change it as they see fit then let me know. If I like it, I swipe it back. Another option is to actually have a proof reader on staff and do the same procedure.
Cocktails: With Markethive’s ability (feature) to create unlimited Groups each with a different cocktail of content curated, aggregated or from multiple Group memberships, the options to produce unique content for unlimited WordPress blogs controlled from within Markethive is unlimited.
Then there is the learning curve. I have personally mentored newbie bloggers who just couldn’t or wouldn’t take the first step. In many a live webinar, I would quickly assemble a viable blog article, the instruct the students to Swipe my blog post, then in the webinar they would edit, alter, upload and download images, creating an altered blog result of their own.I have witnessed new bloggers after this type of training go from poorly and rarely produced blog posts, to 1-2 dynamic and excellent on topic blog posts daily. In other words, Markethive is now churning out a new breed of excellent and dynamic bloggers.
The widget can appear on your blogs, sites, social networks to promote a simple easy registration into the Markethive via your account, by passing your Profile page. Sets off your selection of autoresponders via the Authorized email of record, totally avoiding spam.
Markethive Blog platform
Markethive’s Inbound Marketing platform delivers a blogging system built for the beginner, sophisticated for the intermediate and an extremely powerful platform that advanced professional bloggers will appreciate. The system is designed for the easy development of a complete blog system, yet advanced and easily set up to be the engine that powers your WordPress blogs. The email system also creates subscribe accounts for your blogs and capture pages and simplifies the email notifications of a new blog publication via email, Facebook, LinkedIn, Twitter, Goggle+ and Markethive news feeds.
Easily grow your social reach into the millions! It’s that Powerful, It’s that Simple, That’s Markethive.
Dominate with Inbound Marketing
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.
Markethive is the first and only social network integrated with a powerful intuitive inbound marketing (automated marketing) platform. Built for the entrepreneur, small business, and network marketers. Markethive is totally free and generates it’s revenue through advertising like Facebook and Linkedin. Markethive even returns up to half the advertising revenue back to the subscribers that join the affiliate program.
If tools like email auto responders (better than Aweber), blog platforms (makes WordPress even better), press release co-ops (Real PR.org professional releases) capture page widgets (plug ins for WordPress, simpleleadcapture.com,etc., plugins and pages, broadcasting tools (like Hootsuit), live conference rooms (like GoToMeeting), traffic portals (like Veretekk had) and additional arrays of powerful tools, workshops and mentoring webinars, interest you, then you need this platform!
Written by: Thomas Prendergast, CMO Markethive, Inc.
As Gloria Estefan once stated: “The sad truth is that opportunity doesn’t knock twice. You can put things off until tomorrow but tomorrow may never come. Where will you be a few years down the line. Will it be everything you dreamed of? We seal our fate with the choices we take, but don’t give a second thought to the chances we take.”
There is profound advice in the above quote. Hand write it on a sticky and put it where you will see it often. Or better yet, keep it with you in your smartphone. Study it often. Opportunity abounds. Always has… always will. Especially in tough times. But it NEVER knocks twice. In fact, opportunity doesn’t knock at all. It never makes a sound. Opportunity is something you SEE… something you FEEL… something you SENSE.
Rather than what we’ve been trained to expect, opportunities behave quite differently. You must have powerful lenses with which to see and sense them. It is impossible to see opportunities surrounding you unless you have sufficient vision. It is impossible to seize these opportunities unless you have sufficient power. The bottom line is that seeing and seizing opportunities requires real power. Personal power is a choice.
VISION, OPPORTUNITY and SUCCESS are linked, and for most people, just outside their line of sight. So, get more powerful glasses!
Consider the following:
Do you have the physical energy to chase down and capture opportunities given to you?
Do you have the sense of purpose to actually see opportunities you are presented with?
Do you have the team-building synergy to get other people to help you with those opportunities?
Do you have the organizational skills necessary to systematically pursue those opportunities… or is your lack of organization holding you back from even getting started?
Do you have the action-oriented mindset necessary to move those opportunities beyond theory and into your life?
Are any of the above five areas of performance standing between you and the opportunity? If so, what will you do to improve it?
Let me close with another quote that resonates with me.
“If a window of opportunity appears, don’t pull down the shade!” — Tom Peters
Effective Article Marketing with These 8 Time Tested Tips!
Will you be ready if opportunity knocks on your doorstep? Most people would answer this with an emphatic yes, when in fact they are not ready! In case you have the opportunity to build a web business, ensure that you're always prepared. Look at tips on article marketing provided here and learn how to completely ready yourself for the road ahead.
Write your article as if you are sharing information with a good friend that you care about. Visualize them listening to you in addition to asking you questions. Think through the kinds of things they want to learn and put those answers in your article. Explain your ideas comprehensively as if your friend doesn't have familiarity with the topic.
Consider choosing a course to learn how to produce titles. Article titles are certainly important, maybe more important than the credit given to them. An article title needs to get the reader engaged or your document will never be read. Creating applications that are short, to the point, in addition to punchy can go a long way when it comes to making your article a prosperous one.
Perhaps the most beautiful aspect of article marketing: most of the working techniques used by marketers today were actually thought up and implemented by marketers. This means that any great idea you have that goes against the grain could easily become the next best-selling eBook on how to effectively market.
Write guest blog posts. By writing on websites for others in your field, you get access to their readers and prepare them as prospective buyers of your respective products or services. Remember to include a url to your site somewhere in the content so they can visit your site when they'd like. Guest websites also allow you to show oneself as a competent voice inside the field, as well as a skilled article writer.
The most important key to article marketing is that you have original content. Yahoo and Google far prefer posts which have something new to say more than reprints. There are many writing providers who offer cheap article marketing, so compare their costs and find a company which can give you an affordable contract, if you are unable to create your own unique content.
Contact webmasters about your articles. Mention that you simply saw similar articles particular site and that you have some posts they might find useful. Calling other site owners is an active way to get exposure, particularly when they are not advertising for guests bloggers; you'll reach their particular visitors before your competitors.
Be sure that your articles are correct. Articles bring traffic to your web site but inaccurate articles may drive traffic away as opposed to bringing repeat traffic. Devote a few minutes to fact-checking to determine the reliability of your articles. This time will be well-spent as accurate posts are widely shared by way of social networks.
Don't use keywords out of context! Search engines can locate keywords using context and definition. Write naturally, using words that relate to your topic and show up on a keyword search.
Now that you've studied a few great tips on article marketing, most likely you are a little more prepared for that task than you were last night. However, you still have a long way to go. Start first by mastering these kinds of methods and then continue to increase from there. You should never stop researching article marketing if you want to run a prosperous web business.
One of the biggest questions that is asked about article marketing is just how articles can be used to generate traffic to a website and help promote a business. The thing is, using articles is a double-sided tool, in which you are getting a message out, building a reputation, communicating more, and even directing traffic through today's web-based techniques. Learn more, however, before you dive in, as tips like the ones provided in this article could work wonders for your results.
The more tips you read about article marketing, the better your odds of success will become. Think of the business of marketing like attending school. There's a reason that you go to school for all those many years. There's just a lot to learn out there. The same holds true with marketing. There is a lot you need to know.
Beginners in the arena of article marketing will want to avoid the tendency to build their back-linking networks too fast. Search engines, and Google in particular, have fine-tuned their algorithms to identify sites with highly inflated link activity from month to month. Rather than rising in the Google standings, these sites are penalized for their aggressive activity and drop from sight. Experts suggest that a moderate pace, say 15% growth in inbound links/month will help you grow steadily while keeping you out of trouble.
Focus on just writing the piece and think about what you will use it for later. This will allow you to concentrate solely on the task at hand and not waste time thinking about other things. You will finish your article in a shorter amount of time and can move on to your next task this way.
The reason to publish your articles is different than the reason you write them. There are three reasons you publish your articles: branding, promotion and lead generation. Informing your audience is the only reason you write an article. If you do not focus on informing your audience, then your publishing will be for naught because it will not interest your audience and they won't want to read it.
If you have written a number of articles on a particular topic, consider putting them together into an ebook. You can use that as a bonus to get readers signed up for your email list, or as a bonus offer if you are doing some affiliate work as well.
When you know it is time for a new marketing technique, article marketing is waiting for you to get on board. The multipurpose strategy works great for all businesses. Use the tips in this article to begin your learning journey.
Starting a business from home allows you to save money on office overhead — check with the local zoning officials to make sure your home can be used for commercial purposes. Now that you’ve decided that a home-based business is for you, where do you start? There are so many opportunities for home-based businesses, how do you decide which to choose?
Your first consideration should be if the company has consumable products. If you sell mattresses, you will need many more customers than if you sell soap or toothpaste. Pick a company with consumable products so that your customers will be repeat customers.
Your home-based business should be something that you are passionate about and love to do. Find a company with products that you will be using. By using the products , you develop your personal belief system in the products and the company. As your personal belief system grows, your testimonial about the products and company will be more believable.
Are the products of a good quality and affordable? The more expensive the products are, the more your market will be limited. Choose products that offer good value and in a price range that the majority of the public can afford. This will give you the largest possible customer base to draw from.
Consider the start up costs of your home-based business. Also look at the cost of maintaining the business. Are there quotas to maintain? The last thing you need is to end up with a lot of stock that you have already paid for and now have to store until it can be sold.
Do your homework! Before you make your final decision, make sure that you have done your investigation of the company or companies that you are considering. You will be forming a business relationship with this company, therefore ensure that the company is solid financially and has sound business practices. If you need questions answered or need support, is a “real person” available? There are times when searching through a list of FAQ’s (frequently asked questions) just doesn’t work. Plus it’s good to develop a working relationship with people in the company that you are doing business with.
In today’s economy, it’s hard for a large majority of the population to make ends meet. Everywhere we look our expenses creep upwards while our income lags behind. One salary households struggle to get through the month and have been known to “rob Peter to pay Paul”. Even in households with two salaries coming in, there are times when there is more month than money!
Juggling the family finances can at times be trying. What’s the answer? Perhaps a second job . . . It’s an option if you don’t mind giving up some family time for additional work time. Try paring back the expenses , if that can be done. Stretch your dollars as far as you can. Go through the storage bins and closets and have a yard sale or advertise items online as that could bring in some extra cash. Most of us have been around this block at one time or another!
Enter the technological age with all the advances in how we connect with our world. The portability of an office is at hand in the form of smartphones and tablets. Business can be conducted from any location as long as a phone and internet connection are available. Given the ease in which you can conduct business using modern technology, it is not a wonder that the number of households with home based businesses have shot up substantially in the last few years.
Whether a person starts a home based business on a part-time basis or whether a person jumps right into full time at the onset, there are many advantages. Among these perks are personal freedom and independence. Time spent in traffic can be redirected towards spending more time with family. There are no bosses, no dress code, no set work schedule, and no office politics to deal with. Personal drive, discipline, and time-management skills are required.
There are tax advantages to having a home based business. A percentage of most household bills including mortgage or rent, utilities, property taxes, insurance, phone and internet bills can be deducted based on the percentage of your house that is used for your home office. Be sure to follow the Tax Guides for Small Businesses as set out by the Government. Any improvements or repairs to your home office are also deductible business expenses. Be sure and keep all receipts.
Any home based business expenses are tax deductible including tax preparation fees for your home based business; education expenses for classes you take to improve your business skills; software and office supplies purchased to use for your business, and transportation used for business purposes (deduct expense for mileage traveled for business at a per mile/km amount). All items you need to conduct your business are deductible.
There are other positives when considering a home based business. Start up costs of a home based business are considerably less when compared to starting a brick & mortar business or owning a franchise. You get to expand your skills as you deal with all aspects of running a business. You get to set your own schedule therefore it will be a little less stressful when having to juggle demands of work and family. You are rewarded as the harder you work, the more money you can make.
There are a multitude of home based businesses to choose from so be prepared to spend some time and effort checking out the opportunities before deciding which opportunity to pursue. Be sure to take into consideration your lifestyle. Think about whether you would want to be able to conduct your business from more than one location; if not now, perhaps in the future. Plan ahead. It’s just as easy to choose a business that can be conducted primarily over the internet than a business that requires a more permanent location.
Give starting a home based business some thought . . . it may be just what you need!