What About Affiliate Marketing?

 

Affiliate marketing can be a great way for a person or business to make money online. Affiliate marketing is very often over looked but affiliate marketing can be a win-win for every party involved. Affiliate marketing helps out every party in a variety of ways. Many people do not have the means to build a large business and they most likely do not have the name recognition many of the larger companies have. So affiliate marketing can make sense for someone looking to make money online because they are normally given all of the marketing tools needed to market the company, such as banners, links, and signature links.  All they have to do is drive traffic to their links or banners.  Normally most companies pay out about 10% of the total sales per customer, with some companies paying as high as 25%.

Companies love having people join up as affiliates since it is like free advertising for the company.  Affiliate marketing can be great for a business because affiliate marketing will help produce sales. Many Fortune 500 companies use affiliate marketing as a way to help increase sales. What makes affiliate marketing so great for so many businesses is the benefits offered through affiliate marketing. You can literally have hundreds of thousands of marketers selling your product for you, at no cost to you. All you do is pay a percentage when they do make a sale. That is pure profit, plus having affiliates sell your product does not come with the headaches of having employees. One thing to remember  —  the better you take care of your affiliates, the better affiliates you will have selling for you. Some companies offer huge bonuses, cars, and vacations to their top affiliates.

In order to make a lot of money as an affiliate you must have one of two things. You must have a lot of traffic and clicks going to your links and banners. Or you must sell high ticket items or work for companies which give out a nice affiliate percentage.  Affiliate marketing can make you a lot of money but it does take work, it is not something that happens overnight.  It’s now a sophisticated channel that generates anywhere from 5% to 25% of online sales for many of the world’s biggest brands.

Is there a demand for affiliate marketers today? Yes, there is a huge demand. One of the challenges faced in the affiliate marketing industry is that it sometimes sounds too good to be true: advertising that’s guaranteed to work or it’s free!  Newcomers wonder if it’s possible, and skeptics claim that the cost effective prices of affiliate marketing lower the bar for online advertising. But there is a good reason that affiliate marketing has experienced steady growth throughout the ups and downs of online advertising—it works. And affiliate marketing has evolved to become a reliable source of sales for a wide range of marketers.

Almost all major multi-channel marketers have an affiliate program of some kind. The important thing to remember is that affiliate programs now come in all shapes and sizes.  Nearly all marketers agree that affiliates add value to an online marketing effort, but the program must be tailored to meet the marketer’s objectives.  Affiliate marketing has evolved, with affiliates and marketers becoming more sophisticated and programs more integrated with other forms of online marketing.

Affiliate marketing is a great way to earn money whether you are a marketer or a business. You should take full advantage of the benefits of affiliate marketing.

Judy Curtis,

Contributor